- Aug 28, 2015
- 6,914
- 1,216
BANGKOK (AP) — “You just need to be white to win.”
A skin-whitening ad in Thailand featuring that slogan alongside a famous actress in blackface makeup sparked such outrage that the company pulled it Friday, just a day after releasing it. The retraction did little, however, to stem a debate the ad ignited about the regularity of racist advertisements in the Southeast Asian country.
The online video campaign for a new product called “Snowz” starred porcelain-skinned Thai movie star Cris Horwang. In the ad, she talks about being an aging actress in a competitive industry as gentle piano music plays in the background.
“If I stopped looking after myself, everything that I have worked for — all the investment I have made to keep myself white — would disappear,” says the 35-year-old starlet. “New stars would replace me, I would fade away.”
Read more
http://thegrio.com/2016/01/09/you-just-need-to-be-white-to-win-cosmetics-company-pulls-blackface-ad/
A skin-whitening ad in Thailand featuring that slogan alongside a famous actress in blackface makeup sparked such outrage that the company pulled it Friday, just a day after releasing it. The retraction did little, however, to stem a debate the ad ignited about the regularity of racist advertisements in the Southeast Asian country.
The online video campaign for a new product called “Snowz” starred porcelain-skinned Thai movie star Cris Horwang. In the ad, she talks about being an aging actress in a competitive industry as gentle piano music plays in the background.
“If I stopped looking after myself, everything that I have worked for — all the investment I have made to keep myself white — would disappear,” says the 35-year-old starlet. “New stars would replace me, I would fade away.”
Read more
http://thegrio.com/2016/01/09/you-just-need-to-be-white-to-win-cosmetics-company-pulls-blackface-ad/