- Aug 28, 2015
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Minister of Tourism Edmund Bartlett
ST JAMES, Jamaica (JIS) – Minister of Tourism Edmund Bartlett says the Jamaica Tourist Board (JTB) will be using social media and other promotional means to go after the 35 million strong African American market.
Bartlett said that in addition to booking advertising spots in the mainstream media, extra effort will be made to target minority groups.
"There is a vast African American market out there along with other minority groups that we need to capitalize on," the minister told JIS News.
“We need to appeal to their passion points. We need to get our message of being the friendliest and most relaxed destination in the region to their doorsteps,” he added.
Read more
http://www.jamaicaobserver.com/latestnews/JTB-to-go-after-African-American-market
