Black Women : Why are entrepreneurs rushing to trademark the movement?

IFE

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Jan 20, 2015
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Black Girl Magic, A Lesson In Trademark Restraints

Black Girl Magic is a popular, wide known movement and is incapable of being a brand identifier and thus cannot be owned exclusively by anyone. We see the declaration of Black Girl Magic everywhere. It is a message of power and perseverance. Not the source indicator of any kind. This argument has been presented by Essence Magazine in their trademark dispute with Beverly Bond, the founder of Black Girls Rock. I imagine that the Trademark Trial and Appeal Board’s decision will be in line with their previous decisions where they found that the similar marks do not “function as a mark to identify and distinguish the applicant’s goods”


Black Girl Magic, A Lesson In Trademark Restraints – Off the Mark
https://offthemarkipsolutions.com/intellectual-property/black-girl-magic-who-owns-the-movement/ - 244k - Cached - Similar pages
If you own the trademark for Black Girl Magic as it relates to clothing you can now ... in their trademark dispute with Beverly Bond, the founder of Black Girls Rock
 
Before I continued posting to these topics I checked out the trademark.
The above are the results of my search.
Beverly Bond or Essence.
Words can’t be trademarked unless on clothing or something.

When the white woman stole METOO they at least offered the founder to join them in the movement.
Beverly Bond nor Essence are contacting or mentioning CaShawn Thompson, the founder of the movement, Black Girls Magic.

They’re going to court over a Movement name, created by another Black girls magic.

Beverly Bond and Essence are Black Girls not rocking and have no Black Girl Magic.
We can do each other so wrong sometimes.

  1. Black Girl Magic, A Lesson In Trademark Restraints – Off the Mark
    https://offthemarkipsolutions.com/intellectual-property/black-girl-magic-who-owns-the-movement/ - 244k - Cached - Similar pages
    If you own the trademark for Black Girl Magic as it relates to clothing you can now ... in their trademark dispute with Beverly Bond, the founder of Black Girls Rock.
 
The 2018 lawsuit mentioned within your post.
https://e-foia.uspto.gov/Foia/Retri...1_jvm2?system=TTABIS&flNm=91210158-03-06-2018

Essence may have no leg to stand on! Especially if they never registered the design
registering your work with the US Copyright Office is needed if you want to file a suit

Can you copyright a shirt design?
Nonetheless, as the Copyright Office observes, a graphic design is subject tocopyright. Not only does this mean that a design placed on a T-shirt is protected against copyright infringement, but a logo might also qualify for copyright protection to the extent that it consists of an artistic design.Jan 23, 2018

How Copyright My T-Shirt Design So No One Can Steal My Designs ...

https://www.howtostartaclothingcompany.com/how-to-copyright-t-shirt-designs/
Search for: Can you copyright a shirt design?

https://www.howtostartaclothingcompany.com/how-to-copyright-t-shirt-designs/
Copyright protection automatically attaches to an original work of authorship from the moment of creation and fixation. Under the current law, no action need to taken to secure copyright protection – neither publication, registration or the use of notice. There are, however, advantages to registering a work with the U.S. Copyright Office, and a work of U.S. origin must be registered before an infringement suit can be filed.
So once you design it and put it on a shirt it’s copyrighted. You don’t need to do anything. However registering your work with the US Copyright Office is needed if you want to file a suit against someone.
 

The Meaning Of #BlackGirlMagic, And How You Can Get Some Of It


Don’t bother trying to look up “Black Girl Magic“ in the dictionary, because it isn’t there — at least not yet. But we’re sure you’ve seen or heard the phrase plenty of times over the past year and are wondering what it means. Well, it was created by CaShawn Thompson to celebrate the beauty, power and resilience of black women. And boy are we glad that she did!

8179BE57-4345-4AEA-B698-3541B1D2388C.jpeg
 
The 2018 lawsuit mentioned within your post.
https://e-foia.uspto.gov/Foia/Retri...1_jvm2?system=TTABIS&flNm=91210158-03-06-2018

Essence may have no leg to stand on! Especially if they never registered the design


Can you copyright a shirt design?
Nonetheless, as the Copyright Office observes, a graphic design is subject tocopyright. Not only does this mean that a design placed on a T-shirt is protected against copyright infringement, but a logo might also qualify for copyright protection to the extent that it consists of an artistic design.Jan 23, 2018

How Copyright My T-Shirt Design So No One Can Steal My Designs ...

https://www.howtostartaclothingcompany.com/how-to-copyright-t-shirt-designs/
Search for: Can you copyright a shirt design?

https://www.howtostartaclothingcompany.com/how-to-copyright-t-shirt-designs/
Copyright protection automatically attaches to an original work of authorship from the moment of creation and fixation. Under the current law, no action need to taken to secure copyright protection – neither publication, registration or the use of notice. There are, however, advantages to registering a work with the U.S. Copyright Office, and a work of U.S. origin must be registered before an infringement suit can be filed.
So once you design it and put it on a shirt it’s copyrighted. You don’t need to do anything. However registering your work with the US Copyright Office is needed if you want to file a suit against someone.

Several sources are printing the tee shirt.
Can the saying Black Girl Magic still be Copyrighted?
  1. Black Girl Magic: T-Shirts | Redbubble
    https://www.redbubble.com/shop/black+girl+magic+t-shirts - 615k - Cached - Similar pages

  2. Black Girls Are Magic: Gifts & Merchandise | Redbubble
    https://www.redbubble.com/shop/black+girls+are+magic - 358k - Cached - Similar pages
The original name, by the founder is “Black Girl Are Magic’.
The Copyright fight is over Black Girls Magic.

Essence and The Beverly Bond are not the only ones looking to Copyright the phase.



DA9EBB04-DE6B-4EF9-91A3-0BBE36A5EA0C.jpeg 3059E32A-A40A-4CA5-BAC6-9212121DD492.jpeg 8EDC0A16-E1AC-4F84-95C0-4C9B17157703.png
 

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