While an interesting topic, I'm not quite sure why this is in the PanAfrican thread. However, Dr. Martin Luther King began to ask questions like this shortly before he was murdered: "Why in a planet that is 75% liquid, do governments charge for water"? This was decades before the bottled water craze. Even compared to other countries the price of bottled water is outrageous in the US, ranging from $.75 to $4.00 for some of the "name" brands (like I'm really suppose to believe this water came from the chilled waters of the Himalayas). Evian spelled backwards is naive? That's pretty good, and quite appropriate. If I was to start a bottled water company, I'd call it llay diputs (made from the chilled waters of Mt. Killamajoro). I predict an overnight success!