Let's examine GLOBAL African Consciousness Overall, as one complete organism- what type of entity are we? When we piece together Africans in America, along with Africans in Canada, South America, the Caribbean, Europe, China, Japan, Australia, and Africa itself - what have we become? Have we become a culture of promoters? As taught by many business leaders, the pathway to wealth and empowerment if first- Production, then promotion and last distribution. Meaning, first you have to be able to produce something. Yet some companies start promoting even before creating an actual product or service. It seems that our people are in that league. Perhaps there is nothing wrong at all with a mouth full of gold teeth. What is wrong is that we are promoting products that we do not produce nor distribute on a global scale. But to be fair, before I go off ranting about what we don't produce and distribute, let's first talk about the products in the world Black folks DO in fact produce. When was the last time you saw some Jamaican Blue Mountain Coffee in a Rap Video? Probably never. Yet this product is produced by our people. 90% of this product is consumed by Japan. In fact there is more of a demand for this product than they can produce. Trinidad another Black producer in the Caribbean , has abundant energy supplies, petroleum- as well as natural gas. When you stop at a BP gas station, you are also extract gas produced by this island. Some of BP’s largest wells are in Trinidad, 10 of the top 13 are located within the Caribbean Basin. Let's also keep in mind African Women's primary responsibility- is food production. Let's not forget the textile and fashion industries either. There's a very extensive list of products and services that Africans in the world produce. So let's ask ourselves this question. Why aren't we promoting what we produce? Why are we constantly so devoted to promoting the products and services of our oppressors, or natural or un-natural competitors? When was the last time you saw one of these. A 45? If you're a Jamaican DJ you see it everyday. DJs all around the world still use 45s. Why? Because they can control it's production. They actually produce the vinyl as well as recycle them when needed. Economically, that is a very smart move. You know all that music and data you have stored on a CD. Guess what, there's no such thing as passing down that information down to generations. CD will last maximum 100 years and that's under proper conditions. Vinyl on the other hand can be passed down generations, lasting over 1000s of years. So who is smarter? Why are we promoting the newest and the fastest when they older stuff worked just fine? More importantly, now- the older stuff uses technology and machinery we can afford to purchase so we can control it's production and distribution. Is there any good reason why Koreans should be the main ones controlling the Black hair care industry? For me especially I know personally there should be no reason, since Atlanta itself is a Black hair care mecca. "Girl who did your hair?" Are we really promoting the Hair Stylist? Or are we really promoting the dyes, gels, weaves and other ingredients that are not created by us at all. (While some are, I work with a few Black owned companies that do) Not that the Asian is our enemy, but we should be more aggressive with our dollars, especially since we are the ones in need of jobs , employment and job creation. While at first it appears we are just promoting our "Style" our style is also used to mock our intelligence. Because in the real world, no really "smart" person would compromise their own survival just to promote the lifestyle and welfare of others unless they were programmed internally to do so. Brothers-Men-Warriors- we know there is nothing wrong with a hot ride with flashy wheels. But are we the ones producing these products. Do we own the machines that create them? No. But we sure could if we came up with a plan to do so. Oh, but we are too big and bad to be Car producers, we just want to be buyers. Well no wonder those jobs are going to India. Go head and blame it all on cheap labor and outsourcing like most Americans, but the truth is we are driving their product- so we are to blame. We enjoy promoting things that do not contribute to our longevity and shared collective interests. Why aren't we asking- who does this product or service benefit the most? Why is this logo on my behind? Who controls the materials that go into this product? Do we even know what goes into Jean production? Is anyone even educating us about what we consume? Sounds to me like there are allot of jobs afterall, we just don't want them because we are having such a good time promoting. Don't get me wrong, promoters like P.Diddy make lots of money- but compared to what the companies he promotes make its only a drop in the bucket. Why not just create the company? Purchase the equipment you need to do the job and create the jobs necessary. Is that too much for P. Diddy to handle? It looks that way. But we shouldn't expect others to do for us what we should be doing for ourselves. Which is why we shouldn't buy into these high profile figures either. The more we support them, the more we support the companies they promote.