https://www.bloomberg.com/news/arti...hammered-by-analyst-for-praising-donald-trump
Plank’s pro-Trump commentary makes it “nearly impossible to effectively build a cool urban lifestyle brand in the foreseeable future,” Poser said in a report. He also cut his stock-price target to $14 from $24, putting him at the low end of Wall Street peers.
“At this point we don’t believe Under Armour is in danger of losing Steph Curry,” Poser said. “However, it simply cannot be good for business if the face of Under Armour spoke out so pointedly against the CEO’s comments. Other Under Armour brand athletes such as Dwayne ‘The Rock’ Johnson and Misty Copeland have also spoken out against Mr. Plank’s comments.”
Shares of Baltimore-based Under Armour fell as much as 2.6 percent to $18.90 in early trading. The stock has lost 23 percent of its value this year through Tuesday’s close.
Plank’s pro-Trump commentary makes it “nearly impossible to effectively build a cool urban lifestyle brand in the foreseeable future,” Poser said in a report. He also cut his stock-price target to $14 from $24, putting him at the low end of Wall Street peers.
“At this point we don’t believe Under Armour is in danger of losing Steph Curry,” Poser said. “However, it simply cannot be good for business if the face of Under Armour spoke out so pointedly against the CEO’s comments. Other Under Armour brand athletes such as Dwayne ‘The Rock’ Johnson and Misty Copeland have also spoken out against Mr. Plank’s comments.”
Shares of Baltimore-based Under Armour fell as much as 2.6 percent to $18.90 in early trading. The stock has lost 23 percent of its value this year through Tuesday’s close.