O.K. Alesha, I'll try to help, though I'm probrably not great help. But here's some info about Non Urban Dictate (NUD). I don't know if this list is real or not but it was on the Tom Joyner show so I don't think it's fake.
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Barbara D. Vaughan
Assistant Director of Development
Atlanta Community Food Bank
970 Jefferson NW, Atlanta, GA 30318
(404)892-9822 ext. 217 (404)892-4026 fax
[Barbara Vaughan]
Subject: "NUD"
Thought this was very interesting and worth passing on because it was news to me.
Tom Joyner wants this information to reach our listeners.....
You have probably heard of "NUD" as a result of the Tom Joyner morning show related to
CompUSA. NUD is the acronym for a very subtle and little known marketing term specifically
directed toward people of color. NUD stands for Non Urban Dictate.
These three words essentially mean that a company is not interested in the Black consumer.
A NUD label means that a company does not want their marketing and advertising materials
placed in media that claim an urban audience as their main target. There are legitimate
reasons for companies not using urban radio. It may be that Blacks don't index high in
certain categories or that a company's strategy is to market to the Black consumer down
the road after they have established a strong position in their primary target.
But NUD usually means that a company is not interested in the Black consumer. Companies
evade discrimination liability by embracing it as theory rather than policy. As a service
to Black consumers, the Urban > Institute will list all companies that have a NUD policy.
Armed with this information, we feel that Black consumers will be able to make informed
buying decisions.
Companies with NUD policies:
a. Starbucks
b. Jos. A. Bank
c. CompUSA
d. Weight Watchers
e. Keebler
f. Life Savers
g. Continental Airlines
h. Northwest Airlines
i. America West Airlines
j. HBO - Apollo Series
k. Paternal Importers
l. Calico Corners
m. OM Scott
n. Pepperi! dge Farms
o. Ethan Allen
p. Busy Body Fitness
q. Mondavi Wines
r. Builders Square
s. Don Pablo
t. Lexus
u. Aruba Tourism
v. Ciba Vision
w. Kindercare
x. Grady Restaurant
y. Eddie Bauer
Please forward this information on to any other consumer that you consider a friend and
advise them to do likewise. Remember, we can't act wisely unless we are informed wisely.
Originally posted by Alesha
im_the_truth
First off, thank you for taking the time to respond, I appreciate your candor.
I understand where you are comming from and agree that buying black is the way to go. However, not everyone feels that way. In addition to the fact affordable Black owned clothing is hard to find, some people don't have a problem with wearing non-black designers at all. This doesn't mean that they are okay with supporting racist people. They deserve to know the truth about the people the support. And who is more equipped to give them that truth than people who have some level of consciousness?
In response to your question "who cares?" I do.
It has been my experience that "small" issues like racist designers often open up the floor for more significant discusssions, like supporting Black businesses, and political candidates. I posted this thread in order to gather more reliable information so that when I went into a discussion, I would have enough evidence to support my claims.
Once again, thank you for your response and I hope you can see where I'm comming from.
Solidarity and liberation,
Alesha.