Beauty - Hair Care - Fashion : Shea Moisture Is the Latest Company Facing Backlash For an Ad

Clyde C Coger Jr

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In the Spirit of Sankofa,


Shea Moisture Is the Latest Company Facing Backlash For an Ad

... Shea Moisture, a hair and skin care company founded in Harlem in 1991 for black women’s needs, is facing backlash after releasing its newest ad depicting three women - a black woman, and two white women, one blonde and one redhead - talking about embracing their “natural” hair ...

https://www.yahoo.com/beauty/shea-moisture-latest-company-facing-030630944.html


Many customers are unhappy with the brand's comparison of embracing red hair to embracing natural black texture





Sam Reed / The Hollywood Reporter
TimeApril 24, 2017


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Clyde C Coger Jr

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Shea Moisture reaches out to white women in hair products ad Black women protest

For years, women of color embraced Shea Moisture for hair products catering to naturally coily and curly hair. The family-owned business — inspired by a grandmother who sold shea butter across the Sierra Leone countryside nearly a century ago — has prided itself on empowering and meeting the needs of women of color ...


Video
https://www.washingtonpost.com/news...d-black-women-protest/?utm_term=.41800107bea9


By
Samantha Schmidt April 25


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Clyde C Coger Jr

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BLACK IS BEAUTIFUL: SHEA MOISTURE AD REVEALS HOW AFRICAN-AMERICAN WOMEN ARE OFTEN MALIGNED BY BEAUTY INDUSTRY

Back in April 2016, Shea Moisture launched their #BreakTheWalls campaign aimed at bringing more ethnic inclusion and empowerment to the beauty aisle. The commercial, a first for the black family-owned hair and skin care line, cast a range of brown-skinned, curly-haired women who were considered social influencers in the black beauty and skin care blogosphere ...

Videos

http://www.newsweek.com/shea-moistu...=rss&utm_content=/rss/yahoous/news&yptr=yahoo





BY JANICE WILLIAMS ON 4/25/17 AT 6:47 PM


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Clyde C Coger Jr

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This is why Shea Moisture just issued a major apology to customers

Shea Moisture issued this apology via Instagram as soon as they received feedback.

“Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate” ...

https://www.yahoo.com/news/why-shea-moisture-just-issued-163451049.html



Because in an attempt to seem inclusive to all hair types, Shea inadvertently compared not liking one’s hair because it “lacks volume” to being teased and ostracized for your race and ethnicity. Come on, Shea.



Trilby Beresford
Hello GigglesApril 25, 2017


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