Beauty - Hair Care - Fashion : Shea Moisture Is the Latest Company Facing Backlash For an Ad

Discussion in 'Beauty - Black Hair Care - Fashion' started by Clyde C Coger Jr, Apr 26, 2017.

  1. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    In the Spirit of Sankofa,


    Shea Moisture Is the Latest Company Facing Backlash For an Ad

    ... Shea Moisture, a hair and skin care company founded in Harlem in 1991 for black women’s needs, is facing backlash after releasing its newest ad depicting three women - a black woman, and two white women, one blonde and one redhead - talking about embracing their “natural” hair ...

    https://www.yahoo.com/beauty/shea-moisture-latest-company-facing-030630944.html

    Shea Moisture Is the Latest Company Facing Backlash For an Ad

    Many customers are unhappy with the brand's comparison of embracing red hair to embracing natural black texture
    yahoo.com


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    Many customers are unhappy with the brand's comparison of embracing red hair to embracing natural black texture





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    Sam Reed / The Hollywood Reporter
    TimeApril 24, 2017


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  2. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    Shea Moisture reaches out to white women in hair products ad Black women protest

    For years, women of color embraced Shea Moisture for hair products catering to naturally coily and curly hair. The family-owned business — inspired by a grandmother who sold shea butter across the Sierra Leone countryside nearly a century ago — has prided itself on empowering and meeting the needs of women of color ...


    Video
    https://www.washingtonpost.com/news...d-black-women-protest/?utm_term=.41800107bea9

    Shea Moisture reaches out to white women in hair products ad. Black women protest.

    Many Shea Moisture's consumers — predominantly women of color — felt upset by the ad, which one writer called a “blatant erasure of African American women who made the brand what it is.”
    washingtonpost.com



    By
    Samantha Schmidt April 25


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  3. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    BLACK IS BEAUTIFUL: SHEA MOISTURE AD REVEALS HOW AFRICAN-AMERICAN WOMEN ARE OFTEN MALIGNED BY BEAUTY INDUSTRY

    Back in April 2016, Shea Moisture launched their #BreakTheWalls campaign aimed at bringing more ethnic inclusion and empowerment to the beauty aisle. The commercial, a first for the black family-owned hair and skin care line, cast a range of brown-skinned, curly-haired women who were considered social influencers in the black beauty and skin care blogosphere ...

    Videos

    http://www.newsweek.com/shea-moistu...=rss&utm_content=/rss/yahoous/news&yptr=yahoo

    Shea Moisture just pissed off the people who've been buying their products from the start

    Black women spend a reported 80 percent more on all beauty products—about $7.5 billion overall—compared to non-black women.
    newsweek.com







    BY JANICE WILLIAMS ON 4/25/17 AT 6:47 PM


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  4. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    This is why Shea Moisture just issued a major apology to customers

    Shea Moisture issued this apology via Instagram as soon as they received feedback.

    “Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate” ...

    https://www.yahoo.com/news/why-shea-moisture-just-issued-163451049.html

    This is why Shea Moisture just issued a major apology to customers

    In recent brands-making-tone-deaf-advertisement news, a new Shea Moisture commercial has caused an upset among many consumers. Here’s the deal: The ad starts off with…
    yahoo.com



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    Because in an attempt to seem inclusive to all hair types, Shea inadvertently compared not liking one’s hair because it “lacks volume” to being teased and ostracized for your race and ethnicity. Come on, Shea.


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    Trilby Beresford
    Hello GigglesApril 25, 2017


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