Black People : People (white too) prefer light brown over pale or dark skin

Discussion in 'Black People Open Forum' started by dustyelbow, Sep 30, 2006.

  1. dustyelbow

    dustyelbow Well-Known Member MEMBER

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    Tan is 'In': Study Finds Light Brown More Attractive than Pale or Dark Skin

    Some African-American stars have been ridiculed for trying to lighten their skin color, but many Caucasians go to tanning salons to darken their skin. A new study by University of Missouri-Columbia researcher Cynthia Frisby found that people perceive a light brown skin tone to be more physically attractive than a pale or dark skin tone.

    "Does a person's skin color alone impact whether others perceive her as physically attractive? Advertisers want their models to be perceived as attractive so that consumers will buy their product, and previous studies have found that black models used in advertisements frequently are fair-skinned and have more European features. I wanted to test skin color separately to find out whether it's important to perceptions of beauty. I found that without regard to physical features, people prefer light brown skin over dark brown skin or pale skin," said Frisby, associate professor of advertising at MU's School of Journalism.

    For the study, photographs of four female models were adjusted using computer software. Each model was imaged in three different skin tones - light, medium and dark - but all other features remained the same. Frisby asked 79 female participants to evaluate a selection of the photographs, which they believed were for an upcoming advertising campaign. Frisby analyzed the responses and discovered that participants, of whom 45 were Caucasian and 34 were African American, found the light brown skin tone most attractive.

    These findings might impact how advertisers use African-American models. Some advertisers have worried that using African-American models for mainstream products might alienate potential Caucasian buyers, Frisby said, but this study shows Caucasians and African Americans react in similar ways to light, medium and dark shades of skin tone.

    "Since the mid-1960s, many advertisers have been in a dilemma regarding the use of blacks in advertisements," Frisby said. "Many considered using blacks in advertisements to appeal to a growing black target audience but were concerned that use of blacks might alienate white consumers. Fortunately for advertisers and advertising agencies, research shows that white consumers react to black models in advertisements in almost exactly the same way as black consumers react. It seems that both groups prefer the light brown skin tone, whether it's a tan Caucasian or a light-skinned African American."

    The study, "'Shades of Beauty': Examining the Relationship of Skin Color to Perceptions of Physical Attractiveness," was published in the August issue of the journal Facial Plastic Surgery.

    Source: University of Missouri

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    Looks like the CURSE flows both WAYS. For those that dont know if BLESSING can MULTIPLY so can CURSES MULTIPLY. BLACKS (mainstream mostly) have more in common with WHITES (mainstream mostly) than many of us REALIZE and it shows WELL in their PREFERENCE for what they CONSIDER BEAUTY IDEALS.

    But as a FOOL its no big deal in a SOCIETY that PROMOTES DIVERSITY but has PREFERENCE for ONE KIND overall.
     
  2. Slowly

    Slowly Well-Known Member MEMBER

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    That wasn't no fair test. If you have dark skin with European features, well thats ugly. You'd look like a burnt white person.
     
  3. $$RICH$$

    $$RICH$$ Lyon King Admin. STAFF

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    I don't believe in those studies because i fine it not always true
    and seeing facts they not true as i see many dark people who are mates

    Tan , light and dark .....we all still the people of color and mixing between the three
    shades as mates time we stop looking at the shade tone and look into the heart / mind
    and creditability of a brother or sister .

    I've found that many of these studies are based on there inner circle and findings
    and not worldwide , bleaching the skin to tone a lighter shade is crazy.
     
  4. Deepvoice

    Deepvoice Well-Known Member MEMBER

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    I don't know about that, Slowly. Many black models no matter what complexion have more European type of features.
     
  5. Slowly

    Slowly Well-Known Member MEMBER

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    You right. but thems the ones half of black america wonder what she doing up there, or if they got some mixed blood in em.
     
  6. Ikoro

    Ikoro Well-Known Member MEMBER

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    Tanned caucasians look so UGLY.

    'cot dang it.

    Not that I don't understand them. But it just looks...wrong.

    ~Ikoro
     
  7. WhiteN'nerdy

    WhiteN'nerdy Banned MEMBER

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    Beauty is only a light switch away.

    I think the Japanese keep their women as white as possible.
     
  8. PoeticManifesta

    PoeticManifesta Well-Known Member MEMBER

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    Dont think, because even thats changing..

     
  9. WhiteN'nerdy

    WhiteN'nerdy Banned MEMBER

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    Poetic,

    Thanks for that info. China is changing across the board in more ways than one.

    My comment was directed toward the Japanese. Specifically the 'Geisha'. Look at the picture to the right. It looks as if they been rolled through flour!
    http://en.wikipedia.org/wiki/Geisha
     
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