Black People : NUD "Non Urban Dictates"

twashing

Well-Known Member
REGISTERED MEMBER
Dec 17, 2004
215
7
"NUD" is apparently marketing speak for "we don't sell to Black folks", although much more diplomatic. Has anyone ever heard of this term before? This is the first I've heard of it as I heard it through the grapevine - from a forwarded email.

Tim


Greetings beautiful community,
Below is some vital information for us as consumers and where we should consciously not be putting our monies.I believe to be empowered is to be educated and informed.Please read and pass along the information so that we all can make it a collective decision to do things differently.

Peace and blessings,

Aqea(Denise)




Tom Joyner wants this information to reach his listeners. You have
probably heard of "NUD" as a result of the Tom Joyner morning show
related to Comp USA.

NUD (Non Urban Dictate) is the acronym for a very subtle and
little-known marketing term specifically directed toward people of color. "Non
Urban Dictate" These three words essentially mean that a company is not
interested in the Black consumer. A NUD label means that a company
does not want their marketing and advertising materials placed in media that
claim an urban audience (black folks) as their main target.

There are legitimate reasons for companies not using urban radio. It
may be that Blacks don't index high in certain categories or that a company's
strategy is to market to the Black consumer down the road after they
have established a strong position in their primary target.

But, NUD usually means that a company is not interested in the Black
consumer. Companies evade discrimination liability by embracing it as
theory rather than policy.

As a service to Black consumers, the Urban Institute will list all
companies that have a NUD policy. Armed with this information, we feel
that Black consumers will be able to make informed buying decisions.

Here's a list of companies with NUD policies:

1. Starbucks
2. Jos. A Bank
3. Comp USA
4. Weight Watchers
5. Keebler
6. Life Savers
7. Continental Airlines
8. Northwest Airlines
9. America West Airlines
10. HBO - Apollo Series
11. Paternal Importers
12. Calico Corners
13. OMScot
14. Pepperidge Farms
15. Ethan Allen
16. Busy Body Fitness
17. Mondavi Wines
18. Builders Square
19. Don Pablo
20. Lexus
21. Aruba Tourism
22. Ciba Vision
23. Kindercare
24. Grady Restaurant
25. Eddie Bauer

Please forward this information on to any other consumer that you
consider a friend and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.
The Urban Institute
2100 M Street, NW.
Washington, DC 20037

____________________________________
Bryan Lawson
Manager, Technical Support - CBay Scribe CBay Systems and Services,
Inc.
2661 Riva Road, Building 800
Annapolis, MD 21401
Office: 866-295-4600 ext. 3159
 

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