Black Positive People : Nielsen: African-Americans Upending Stereotypes in Education, Income, Media and More

Discussion in 'Black People Doing Positive Things' started by Liberty, Sep 17, 2015.

  1. Liberty

    Liberty Banned MEMBER

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    Increasingly Affluent, Educated and Diverse: African-American Consumers

    Consumer | 09-17-2015

    This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence. This year, we focused specifically on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.

    These larger incomes are attributed to a number of factors including youthfulness, immigration, advanced educational attainment and increased digital acumen. As these factors change African-Americans’ decisions as brand loyalists and ambassadors, savvy marketers are taking notice.

    African-American Incomes Are Rising
    As African-American incomes rise, their increase in spending on certain categories outpaces that of the total population. Categories where higher-income African-Americans outspend the total population in terms of percentage of income include future-oriented categories, such as insurance policies, pensions and retirement savings.

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    Read more
    http://www.nielsen.com/us/en/insigh...-and-diverse--african-american-consumers.html

    Increasingly Affluent, Educated and Diverse: African-American Consumers

    This report focuses on African-Americans with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.
    nielsen.com
     
  2. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    Good news, thanks for sharing. My guess is that hardly anyone will give Mr. Obama props for saving this country from another great depression. Short memories.




     
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