Black Positive People : Nielsen: African-Americans Upending Stereotypes in Education, Income, Media and More

Discussion in 'Black People Doing Positive Things' started by Liberty, Sep 17, 2015.

  1. Liberty

    Liberty going above and beyond PREMIUM MEMBER

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    Increasingly Affluent, Educated and Diverse: African-American Consumers

    Consumer | 09-17-2015

    This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence. This year, we focused specifically on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.

    These larger incomes are attributed to a number of factors including youthfulness, immigration, advanced educational attainment and increased digital acumen. As these factors change African-Americans’ decisions as brand loyalists and ambassadors, savvy marketers are taking notice.

    African-American Incomes Are Rising
    As African-American incomes rise, their increase in spending on certain categories outpaces that of the total population. Categories where higher-income African-Americans outspend the total population in terms of percentage of income include future-oriented categories, such as insurance policies, pensions and retirement savings.

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    http://www.nielsen.com/us/en/insigh...-and-diverse--african-american-consumers.html
     
  2. Clyde C Coger Jr

    Clyde C Coger Jr going above and beyond PREMIUM MEMBER

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    Good news, thanks for sharing. My guess is that hardly anyone will give Mr. Obama props for saving this country from another great depression. Short memories.




     
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