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Hit 'em where it hurts, in the pocket.
Commentary: Mizzou Football And The Power Of The Players
It's accepted that the president of the University of Missouri stepped down in a racial dispute only when the football team threatened not to play a game. The players showed us again — surprise, surprise — how powerful is football, and let's throw in basketball, too, throughout our bastions of higher education.
It would have cost old Mizzou a million-dollar penalty had it forfeited. It would have cost the players next to nothing, because the NCAA rules they must be amateurs and risk serious injury for the love of the game. Ironically, for once, having nothing to gain actually strengthened the players' hand ...
http://www.npr.org/2015/11/18/456360331/commentary-mizzou-football-and-the-power-of-the-players
Members of the University of Missouri Tigers football team return to practice Nov. 10 at Memorial Stadium in Columbia, Mo.
Michael B. Thomas/Getty Images
...
Hit 'em where it hurts, in the pocket.
Commentary: Mizzou Football And The Power Of The Players
It's accepted that the president of the University of Missouri stepped down in a racial dispute only when the football team threatened not to play a game. The players showed us again — surprise, surprise — how powerful is football, and let's throw in basketball, too, throughout our bastions of higher education.
It would have cost old Mizzou a million-dollar penalty had it forfeited. It would have cost the players next to nothing, because the NCAA rules they must be amateurs and risk serious injury for the love of the game. Ironically, for once, having nothing to gain actually strengthened the players' hand ...
http://www.npr.org/2015/11/18/456360331/commentary-mizzou-football-and-the-power-of-the-players

Members of the University of Missouri Tigers football team return to practice Nov. 10 at Memorial Stadium in Columbia, Mo.
Michael B. Thomas/Getty Images
...