Destee Network : Mark Hughes - Buzzmarketing Book

Discussion in 'Destee Network :' started by pearl, Aug 5, 2005.

  1. pearl

    pearl New Member MEMBER

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    Found this in Monday's issue of USA Today:

    In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
    Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
    advertisements on the backs of fortune cookies and in New York City urinals.
    "Don't piss away half your money; head to Half.com," read the urinal copy.

    http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

    Very cool review of the book Buzzmarketing
    http://www.amazon.com/exec/obidos/ASIN/1591840929/buzzmarketing-20 :donttell:
     
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