Destee Network : Mark Hughes - Buzzmarketing Book

Discussion in 'Destee Network :' started by pearl, Aug 5, 2005.

  1. pearl

    pearl New Member MEMBER

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    Found this in Monday's issue of USA Today:

    In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
    Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
    advertisements on the backs of fortune cookies and in New York City urinals.
    "Don't piss away half your money; head to Half.com," read the urinal copy.

    http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
    USATODAY.com - What's the buzz? If you're smart, it's about your product
    usatoday30.usatoday.com


    Very cool review of the book Buzzmarketing
    http://www.amazon.com/exec/obidos/ASIN/1591840929/buzzmarketing-20 :donttell:

    Buzzmarketing: Get People to Talk About Your Stuff

    Buzzmarketing: Get People to Talk About Your Stuff [Mark Hughes] on Amazon.com. *FREE* shipping on qualifying offers. As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the...
    amazon.com
     
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