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Micheline Maynard, Contributor
Sorting out the new American auto industry
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10/18/2012 @ 3:53PM |2,478 views
Look Who's Back: Lee Iacocca Endorses Mitt Romney
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Sorting out the new American auto industry
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AUTOS
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10/18/2012 @ 3:53PM |2,478 views
Look Who's Back: Lee Iacocca Endorses Mitt Romney
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Once, not all that long ago, Lee Iacocca was courted as a possible presidential candidate. But on Thursday, the 88-year-old former Chrysler chief executive put his weight behind Republican presidential candidate Mitt Romney.
Iacocca has voiced his support for Romney in the past, notably on an appearance last year with Charlie Rose. His endorsement came in a statement issued by his California office and reported by the DetroitFree Press. He said Romney has “dozens of years of experience in the public and private sectors” and a plan that “will enable a stronger America.”
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There are all kinds of layers of politics, pragmatism and nostalgia wrapped up in Iacocca’s endorsement
And, Romney’s endorsement gives us an excuse to dig up this classic commercial. Maybe some of Iacocca’s salesmanship will inspire the Republican contender.
Iacocca has voiced his support for Romney in the past, notably on an appearance last year with Charlie Rose. His endorsement came in a statement issued by his California office and reported by the DetroitFree Press. He said Romney has “dozens of years of experience in the public and private sectors” and a plan that “will enable a stronger America.”
Mitt Romney's Auto Bailout Stand Could Cost Him Michigan
Micheline MaynardContributorWhat GM Can Learn From Lee Iacocca
Steve SchaeferForbes StaffShould CEOs Be In TV Ads?
On MarketingContributorThere are all kinds of layers of politics, pragmatism and nostalgia wrapped up in Iacocca’s endorsement
- Politics. First, Iacocca has always been a political independent, although probably a more Democratic-leaning one. It was Jimmy Carter and a Democratic Congress that pushed for assistance to his ailing auto company. More recently, Iacocca said he supported President Barack Obama‘s efforts to save General Motors and Chrysler, although he was concerned about the impact on dealers who lost their franchises. Iacocca does not seem to have endorsed a candidate in the last president race, the Free Press said. But eight years ago, Iacocca endorsed Massachusetts Sen. John Kerry, who unsuccessfully challenged President George W. Bush.
- Pragmatism. We haven’t heard much from Iacocca over the past few years, so the endorsement puts his name back in the spotlight, even if just for a short news cycle. His mention of Romney’s business skills is clearly a top priority with Iacocca, who has always pushed for Washington to be run in a more-corporate fashion. Romney and Obama have had heated exchanges over Romney’s contention that the Detroit auto companies should have gotten private, not federal financing for their bailout, and the endorsement puts Iacocca in the Romney came.
- Nostalgia. Iacocca was a rising executive at Ford Motor Company at the same time that Romney’s father, George, was in charge at American Motors Corporation. Later, as Iacocca became more influential at Ford, he undoubtedly had some dealings with the senior Romney, who became Michigan’s governor. Plus, the Iacoccas and the Romneys lived in the same wealthy Michigan enclave, Bloomfield Hills.
And, Romney’s endorsement gives us an excuse to dig up this classic commercial. Maybe some of Iacocca’s salesmanship will inspire the Republican contender.