Black Travel : JTB to go after African American market

Discussion in 'Black Travel' started by Liberty, May 30, 2016.

  1. Liberty

    Liberty going above and beyond PREMIUM MEMBER

    Country:
    United States
    Joined:
    Aug 28, 2015
    Messages:
    5,865
    Likes Received:
    1,126
    Gender:
    Female
    Ratings:
    +3,236
    [​IMG]

    [​IMG]

    Minister of Tourism Edmund Bartlett

    ST JAMES, Jamaica (JIS) – Minister of Tourism Edmund Bartlett says the Jamaica Tourist Board (JTB) will be using social media and other promotional means to go after the 35 million strong African American market.


    Bartlett said that in addition to booking advertising spots in the mainstream media, extra effort will be made to target minority groups.

    "There is a vast African American market out there along with other minority groups that we need to capitalize on," the minister told JIS News.

    “We need to appeal to their passion points. We need to get our message of being the friendliest and most relaxed destination in the region to their doorsteps,” he added.

    Read more

    http://www.jamaicaobserver.com/latestnews/JTB-to-go-after-African-American-market
     
  2. Liberty

    Liberty going above and beyond PREMIUM MEMBER

    Country:
    United States
    Joined:
    Aug 28, 2015
    Messages:
    5,865
    Likes Received:
    1,126
    Gender:
    Female
    Ratings:
    +3,236
    The Sun splash is July 17 - 23. I want to go SO BAD!!!

    [​IMG]

     
Loading...