IMO, this is very insensitive and I see it's Nivea..wow, smh...to think I've bought their products, well not anymore; this is a slap in the face really. There's something with the term 're-civilize', it appears to say make what is good, better...so I'm convinced they attempted to cover up the fact that they think the afro and beard are un-civilized...but if it quacks and has a beak it's a duck!
“The VP in charge of the entire marketing campaign for the men’s skin care line is a Black male"
http://clutchmagonline.com/2011/08/...hind-niveas-controverial-ad-apology-released/