In the Spirit of Sankofa,
In Nigeria, Queens of Africa steal a march on Barbie
By Angela Ukomadu and Tim Cocks
LAGOS (Reuters) - With a booming economy in Nigeria and more black children than anywhere else in the world, Taofick Okoya was dismayed some years ago when he couldn't find a black doll for his niece.
The 43-year-old spotted a gap in the market and with little competition from foreign firms such as Mattel Inc, the maker of Barbie, he set up his own business. He outsourced manufacturing of doll parts to low-cost China, assembled them onshore and added a twist - traditional Nigerian costumes.
Taofick Okoya
suggested reading:
http://shine.yahoo.com/parenting/in-nigeria--queens-of-africa-steal-a-march-on-barbie-172112077.html
In Nigeria, Queens of Africa steal a march on Barbie
By Angela Ukomadu and Tim Cocks
LAGOS (Reuters) - With a booming economy in Nigeria and more black children than anywhere else in the world, Taofick Okoya was dismayed some years ago when he couldn't find a black doll for his niece.
The 43-year-old spotted a gap in the market and with little competition from foreign firms such as Mattel Inc, the maker of Barbie, he set up his own business. He outsourced manufacturing of doll parts to low-cost China, assembled them onshore and added a twist - traditional Nigerian costumes.
Taofick Okoya
suggested reading:
http://shine.yahoo.com/parenting/in-nigeria--queens-of-africa-steal-a-march-on-barbie-172112077.html
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