http://thegrio.com/2016/12/28/ice-cube-launches-basketball-league-featuring-retired-nba-players/ Ice Cube launches basketball league featuring retired NBA players Ice Cube and his longtime business partner Jeff Kwatinetz are launching a 3-on-3 basketball league. thegrio.com Ice Cube and his longtime business partner Jeff Kwatinetz are launching a 3-on-3 basketball league. The idea behind the league is to give retired NBA players a chance to continue playing basketball but at a more manageable pace. “I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights,” Cube explained to Vertical Podcast.