Me? Not much. It never has. I look at it as a bartering tool. It does not excite me at all. I actually enjoy the business process a lot more than the actual cheese. I spend mine for the most part. Travel, fun and give some away. I also do not pick my circle according to how much $ they have or anything like that. truth be told, the best times in my life have been when I could put my life saving inside a shot glass and have room left over. . What about you?