New names such Amitenejah (pronounced Ami'-ten-Ja) are being viewed as a meaningful way to maintaing cultural, ancestrial, and/or other values from generation to generation. The name Amitenejah focuses on three core values; family, cultual, and religious -- 'the family of Amy that loves God'. Amitenejah is an American name in origin since it was designed by an African-American. Share with us other names, and their respective meaning, who's family values are extolled within them? How important is a name, a first name, a middle name, a last name, a nickname, a pen name, or even a screen name?