WTF!!!! I am so pissed off with these **** marketers renaming every **** building around. My daughters middle school is now 'in discussions' with Frito Lay about calling the school Frito Lay Middle School and it's this guy's fault. Before anyone else was doing it .. this dude Mark Hughes convinced a bunch of yokels in Oregon to rename their town to the same name as his dot com -- hence the change from Halfway, Oregon to Half.com, Oregon. WTF!!! According to USA Today http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm and a bunch of other big time book reviewers the dude is on 'fire' and 'right on' with his load of marketing crap. Personally .. I can't stand this type of stuff. I like to be able to turn off the TV, turn off the radio, close the stinkin magazine and have no more ads. But .. thx to wealthy bastards like Mark Hughes .. me and my kids are hit daily with additional ads. So .. here is my response. I've actually ordered one of his books from Amazon http://www.amazon.com/exec/obidos/ASIN/1591840929 I am then going to take the cover to Kinkos, scan it, change the author's name to something else ...like MIKE HUNT and then gingerly place it on the shelf at my local Barnes & Noble. Yes .. i know this will do absolutely nothing .. but they say if we just switched our lightbulbs to that new kind .. we could save a bunch of coal .. so this is my little protest.