Black People : Generation: Next-?

Discussion in 'Black People Open Forum' started by chuck, Feb 13, 2010.

  1. chuck

    chuck Well-Known Member MEMBER

    United States
    Aug 9, 2003
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    "And the band played on..."

    :SuN030: :SuN020:

    Generation Y

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    "Millenial" redirects here. For the concept Millennialism, see Millennialism.

    This article is about the demographic cohort (a group of subjects with a common defining characteristic) following Generation X. For other uses, see Generation Y (disambiguation).

    Generation Y, also known as the Millennial Generation or Generation Next or Net Generation,[1][2][3] describes the demographic cohort following Generation X. Its members are often referred to as Millennials[4][5] or Echo Boomers[6].

    As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid 1970s[7][8][9][9][10][11][12] to the early 2000s.[13][14][15][6][16][17][18][19][20] This generation generally represents an increase in births from the 1960s and 70s, not because of a significant increase in birthrates, but because the large cohort of baby boomers began to have children. The 20th century trend toward smaller families in developed countries continued,[21][22] however, so the relative impact of the "baby boom echo" was generally less pronounced than the original boom.

    Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increasingly neo-liberal or market oriented approach to the politics and economics.[23] The effects of this environment are disputed.[24][25]

    * 1 Terminology
    * 2 Demographics
    * 3 Communication and interaction
    * 4 Pop culture
    * 5 Digital technology
    * 6 Workforce
    * 7 See also
    * 8 References


    The term Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day, which they defined as separate from Generation X, and then aged 13–19 (born 1974-1980), as well as the teenagers of the upcoming ten years.[26] "Generation Y" alludes to a succession from "Generation X".

    The name "Echo Boomers"[6] relates to the size of the generation and its relation to the Baby boomer generation.[27]

    A single source has referred to the generation as the MTV Generation[28], although MTV Generation is also a term used to refer to people heavily influenced by the advent of MTV, and even a catch all term for youth of the late 20th century, depending on the context.[29][30][31]

    Authors William Strauss and Neil Howe have been influential in defining American generations in their book Generations: The History of America's Future, 1584 to 2069 (1991). Howe and Strauss maintain that they use the term Millennials in place of Generation Y because the members of the generation themselves coined the term, not wanting to be associated with Generation X. Almost a decade later, they followed up their large study of the history of American demographics with a new book specifically on that generation, titled Millennials Rising: The Next Great Generation (2000).[32][33] In their books Generations (1991) and Millennials Rising: The Next Great Generation (2000), William Strauss and Neil Howe use the start year as 1982 and end year of the generation as 2001. They believe that the coming of age of year 2000 high school graduates sharply contrasts with those born before them and after them due to the attention they received from the media and what influenced them politically.[34]

    One author, Elwood Carlson, locates the American generation, which he calls the New Boomers, between 1983 and 2001 because of the upswing in births after 1983, finishing with the "political and social challenges" after the attacks of September 11, 2001 and the "persistent economic difficulties" of the time.[35]


    In the United States the actual "Echo Boom" was a thirteen year span between 1982 and 1995[36] when for the first time since 1964, the number of live births reached over four million. It wouldn’t be until 1985 that the live birth number would even match that of 1965 at 3.760 million.[citation needed] Also it should be noted that the birthrate of 1971’s 17.2% has yet to be reached according to the 2000 census.[37]

    One analysis of American demographics locates the increase in births between 1978 and 1994. By this calculation there are 60 million members of the generation,[38] just shy of the 78.2 million baby boomers (as of 2005).[39]

    Global Millennials are the offspring of a world in which fertility rates have generally been on the decline, especially in the developing world. Nonetheless, the number of young people around the world who are currently under the age of 30 is still huge, more than half of the world’s population. In 2005, the median age of the world’s population was 28 and falling. Estimates suggest that the number of people in the world in their twenties is over 1.1 billion, or nearly 17 percent of the total population. [40]

    Generation Y'ers are largely the children of the Baby Boomers. Younger members of this generation have parents that belong to Generation X.

    The Millennial Generation, like other generations, has been shaped by the events, leaders, developments and trends of its time.[41] The rise of instant communication technologies made possible through use of the internet, such as email, texting, and IM and new media used through websites like YouTube and social networking sites like Facebook, Myspace, and Twitter, may explain the Millennials' reputation for being somewhat peer-oriented due to easier facilitation of communication through technology.[citation needed] This trend of communication is continuing into Generation Z.

    Expression and acceptance has been highly important to this generation. In China, with a total population of a billion people, the urge to stand out and be individualistic has become a staple of the Chinese youth culture[42]. Elsewhere, mainly in more well-developed nations, several cohorts of Generation Y members have found comfort in online gaming such as through MMORPGs and virtual worlds like World of Warcraft and Second Life[43]. Flash mobbing, internet meme, and online communities have given some of the more expressive Generation Y members acceptance, while online pen pals have given the more socially timid individuals acceptance as well[44]. Generation Y is more radically and culturally tolerant than previous generations[45]. The majority of Generation Y is culturally liberal[46] with many favoring same-sex marriage rights to the LGBT community[47] among other politically liberal stances, but, in spite of the new dominant liberal growth, new youth clubs and groups have been created in developed countries (such as the US, UK, Japan, Australia and Italy) to take the task of promoting and preserving conservative views and beliefs.

    This generation is also sometimes referred to as the Boomerang Generation or Peter Pan Generation because of their possible penchant for delaying some of the rites of passage into adulthood longer than most generations before them, and because of a trend toward living with their parents for longer than recent generations.[48]
    [edit] Pop culture

    The Millennials grew up amidst a time during which the internet caused great change to all traditional media. Shawn Fanning, a Generation Y member, founded the peer to peer file sharing service Napster while in college. Though the RIAA won a lawsuit and shut down the service in 2001, as a result of these innovations in technology the Millennials had access to more music on demand than any previous generation, and have forced the recording industry to adapt to new business models.

    Literature of the 1990s and 2000s popular with Gen Y include Goosebumps (childhood)[49], Harry Potter, and numerous fan fiction pieces to popular franchises to name a few[50].

    In some ways, the Millennials have become seen as the ultimate rejection of the counterculture that began in the 1960s and persisted in the subsequent decades through the 1990s.[51][52] This is further documented in Strauss & Howe's book titled Millennials Rising: The Next Great Generation, which describes the Millennial generation as Civic Minded, rejecting the attitudes of the Baby Boomers and Generation X.[53] Kurt Andersen, the prize winning contributor to Vanity Fair writes in his book Reset: How This Crisis Can Restore Our Values and Renew America writes that many among the Millennial Generation view the 2008 election of Barack Obama as uniquely theirs, and he writes about this generational consensus building as being more healthy and useful than the counterculture protests of the late 1960s and early 1970s, going as far to say that if Millennials can "keep their sense of entitlement in check, they might just turn out to be the next Greatest Generation". [54] However due to the Global financial crisis of 2008-2009 this generation is also beginning to be compared to the Lost Generation of the early 20th century.[55]
    [edit] Digital technology

    In their 2007 book, Junco and Mastrodicasa expanded on the work of Howe and Strauss to include research-based information about the personality profiles of Millennials, especially as it relates to higher education. They conducted a large-sample (7,705) research study of college students. They found that Next Generation college students were frequently in touch with their parents and they used technology at higher rates than people from other generations. In their survey, they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned a MP3 player. They also found that students spoke with their parents an average of 1.5 times a day about a wide range of topics.[56] Other findings in the Junco and Mastrodicasa survey included that 76% of students used instant messaging, 92% of those reported multitasking while IMing, and 40% of students used television to get most of their news and 34% the Internet. This generation spends at least 3.5 hours a day online.[57]

    In June 2009, Nielsen released the report, "How Teens Use Media" which discussed the latest data on media usage by generation. In this report, Nielsen set out to redefine the dialogue around media usage by the youngest of Gen Y, extending through working age Gen Y and compared to Gen X and Boomers.[58]
    [edit] Workforce

    Economic prospects for the Millennials have worsened due to the Late-2000s recession. Several governments have instituted major youth employment schemes out of fear of social unrest such as the 2008 Greek riots due to the dramatically increased rates of youth unemployment.[59] In Europe youth unemployment levels are very high (40% in Spain, 35% in the Baltic states, 30% in Britain and more than 20% in many more). In 2009 leading commentators began to worry about the long term social and economic effects of the unemployment.[60] Unemployment levels in other areas of the world are also high, with the youth unemployment rate in the U.S. reaching a record level (18.5%) since the statistic started being gathered in 1948, in July 2009.[61]

    The Millennials are sometimes called the "Trophy Generation", or "Trophy Kids,"[62] a term that reflects the trend in competitive sports, as well as many other aspects of life, where "no one loses" and everyone gets a "Thanks for Participating" trophy and symbolizing a perceived sense of entitlement. It has been reported that this is an issue in corporate environments.[62] Some employers are concerned that Millennials have too great expectations from the workplace and desire to shape their jobs to fit their lives rather than adapt their lives to the workplace.[63] To better understand this mindset, many large firms are currently studying this conflict and are trying to devise new programs to help older employees understand Millennials, while at the same time making Millennials more comfortable. For example, Goldman Sachs conducts training programs that use actors to portray Millennials who assertively seek more feedback, responsibility, and involvement in decision making. After the performance, employees discuss and debate the generational differences they have seen played out"[62]
    [edit] See also

    * List of generations

    [edit] References
    This article's citation style may be unclear. The references used may be made clearer with a different or consistent style of citation, footnoting, or external linking. (September 2009)

    1. ^ Netting the Net Generation
    2. ^ The Online NewsHour: Generation Next | PBS
    3. ^ People's Press entitled A Portrait of "Generation Next": How Young People View Their Lives, Futures and Politics (Jan 9, 2007)
    4. ^ Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069. Perennial, 1992 (Reprint). ISBN 0-688-11912-3 p. 324
    5. ^ Shapira, Ian (2008-07-06). "What Comes Next After Generation X?". Education (The Washington Post): pp. C01. Retrieved 2008-07-19.

    What Comes Next After Generation X?

    Everyone knows the G.I. generation of World War II and the baby boomers who followed. And everyone knows the late-20th-century demographic labeled with the non-label generation X.

    6. ^ a b c Armour, Stephanie (2008-11-06). "Generation Y: They've arrived at work with a new attitude". USA Today. Retrieved 2009-11-27.
    7. ^ Preparing for the Nexters
    8. ^ "Millennials' Medspa Influence". Reuters. 2008-06-24. Retrieved 2009-11-27.
    9. ^ a b Gen Y Propels Need for Online Service Technologies & Talent | Business Wire | Find Articles at BNET
    10. ^ French, Dana (2005-11-21). "Generation Y versus Baby Boomers". Furniture Today. Retrieved 2009-11-27.
    11. ^ Price, Sarah; Kass, Susanna (2006-06-18). "Generation Y turning away from religion". The Age. Retrieved 2009-11-27.
    Generation Y turning away from religion - National -

    12. ^ Troubled Finances of the Young and Restless - New Money (
    13. ^ Is Your Firm Ready for the Millennials? - [email protected]
    14. ^ Tovar, Molly (August/September 2007). "Getting it Right: Graduate Schools Respond to the Millenial Challenge". Communicator 40 (7): 1. Retrieved 2008-08-29.
    15. ^ Neuborne, Ellen (1999-02-15). "Generation Y". Business Week. Retrieved 2009-05-17.
    16. ^ "Sports Celebrity Influence on the Behavioral Intentions of Generation Y" Alan Bush, Craig Martin, Victoria Bush. JOURNAL OF ADVERTISING RESEARCH March 2004.

    Sports Celebrity Influence on the Behavioral Intentions of Generation Y | Journal of Advertising Research | Cambridge Core

    Sports Celebrity Influence on the Behavioral Intentions of Generation Y - Volume 44 Issue 1 - ALAN J. BUSH, CRAIG A. MARTIN, VICTORIA D. BUSH

    17. ^ Attracting the twentysomething worker. May 15, 2007.
    18. ^ Demographics / Population Trends
    19. ^ Rise of the millennials - Education News -
    20. ^ "How Generational Theory Can Improve Teaching: Strategies for Working with the "Millennials"" (PDF). Currents in Teaching and Learning 1 (1): 29–44. Fall 2008. Retrieved 2009-05-16.
    21. ^ Baby Boom - A History of the Baby Boom
    22. ^

    European Union’s Plunging Birthrates Spread Eastward

    The free fall in births is most precipitous in Eastern Europe, where Communist-era state incentives to have children have been phased out while costs have skyrocketed.

    23. ^ Neoliberalism, the state, and the left: A Canadian perspective | Monthly Review | Find Articles at BNET
    24. ^ Children of the market | Comment is free |
    25. ^ Please Just F* Off, It's Our Turn Now - Book Reviews - Books - Entertainment
    26. ^ "Generation Y" Ad Age August 30, 1993. p. 16.
    27. ^ Huntley, Rebecca. The World According to Y: Inside the New Adult Generation. Allen Unwin. ISBN 1-74114-845-6. y&lr=&pg=PA10#v=onepage&q=&f=false.

    The World According to Y

    A fresh and intelligent voice Rebecca Huntley has lifted the veil on the rising generation of young Australians; she brings wit and insight to her assessment of what makes them tick.' Hugh Mackay, social commentator Here is a much needed literary...

    28. ^ Encouraging alternative forms of self expression in the generation Y student: a strategy for effective learning in the classroom | ABNF Journal, The | Find Articles at BNET
    29. ^ Colin Powell Joins MTV Generation - Colin Powell :
    30. ^ Obama Unplugged – Obama Talks With the MTV Generation - Political Radar
    31. ^ Frank Talk by Clinton To MTV Generation -
    32. ^ Lifecourse Associates: Generations (Book)
    33. ^ Lifecourse Associates: Millennials Rising (Book)
    34. ^
    35. ^ Carlson, Elwood. The Lucky Few: Between the Greatest Generation and the Baby Boom. Springer. pp. 29. ISBN 978-1-4020-8540-6.

    The Lucky Few

    Born during the Great Depression and World War Two (1929–1945) an entire generation has slipped between the cracks of history. These Lucky Few became the first American generation smaller than the one before them, and the luckiest generation of...

    36. ^ The Echo Boomers - 60 Minutes - CBS News
    37. ^ [William Strauss and Neil Howe Generations: The History of America's Future, 1584 to 2069:perennial; Reprint edition (September 1, 1993) ]
    38. ^ Live Births and Birth Rates, by Year —
    39. ^>
    40. ^ Generation WE: A Generation 95 Million People Strong
    41. ^ McCrindle, Mark. "The ABC of XYZ: Generational Diversity at Work". McCrindle Research. Retrieved 2008-07-19.
    42. ^ China's "Gen Y" Bucks Tradition
    43. ^ Businesses untangle the Gen Y knot - Silicon Valley / San Jose Business Journal:
    44. ^ Your "Real" Friends are Your Online Friends (or so Says Gen Y)
    45. ^ Understanding Generation Y
    46. ^ E225 Reboot Poll Book.indd
    47. ^ What's the Civil-Rights Struggle of Generation Y? -
    48. ^ Shaputis, Kathleen. The Crowded Nest Syndrome: Surviving the Return of Adult Children. Clutter Fairy Publishing, 2004. Print. ISBN 978-0972672702
    49. ^ Youth: Presenting: Generation Y TV - Life & Style - The Independent
    50. ^ Gen Y Reads - But Only for Nine Minutes A Day | NYU Livewire
    51. ^ The Claremont Institute - Music, Philosophy, and Generation Y
    52. ^ Coming of Age in Cyberspace - Essay Blog -
    53. ^ Howe, Neil, Strauss, William Millennials Rising: The Next Great Generation', pp. 352.
    54. ^ Anderson, Kurt Reset: How This Crisis Can Restore Our Values and Renew America, pp. 54.
    55. ^ Recession creating a lost generation -
    56. ^ Junco, Reynol and Mastrodicasa, Jeanna M. "Connecting to the Net.Generation: What higher education professionals need to know about today's students" (2007)
    57. ^ Duncan Nuggets™ - Al Duncan - The Millennial Mentor™: The Millennials: A Vision of Students Today
    58. ^ Nielsen. "How Teens Use Media - A Nielsen report on the myths and realities of teen media trends (2009)" (2009)
    59. ^ Jobless Youth: Will Europe's Gen Y Be Lost? - SPIEGEL ONLINE - News - International
    60. ^ Europe's New Lost Generation, by Annie Lowrey | Foreign Policy
    61. ^ Employment and Unemployment Among Youth Summary
    62. ^ a b c Alsop, Ron (October 13, 2008). The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace. Jossey-Bass. ISBN 978-0470229545.
    63. ^ Alsop, Ron (2008-10-21). "The Trophy Kids Go to Work". The Wall Street Journal. Retrieved 2008-10-24.

    The 'Trophy Kids' Go to Work

    In this adaptation from "The Trophy Kids Grow Up," Ron Alsop describes the workplace attitudes of a new crop of young people in the work force -- the millennials.

    v • d • e
    Cultural Generations of Western Society
    Lost Generation • Interbellum Generation • Greatest Generation • Silent Generation • Baby Boom Generation • Generation X • Generation Y • Generation Z
    Retrieved from ""
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  2. Chevron Dove

    Chevron Dove Well-Known Member MEMBER

    United States
    May 7, 2009
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    Wow! This is very interesting.

    When i was reading into it, i began to think of us (humans) as being classified as robots. I really don't know why I felt this way.

    I suppose these studies look at us on the basis of trends and also thought about the great impact that technology has on us when they mentioned MTV.

    I really think this study or article should have mentioned the issue of wars and specific conflicts too, that occurred during these times of Generation Y and etc. For example, the collapse of Communism, the Kuwaiti War and the 1992 and 1994 Rwanda events that occurred within a few years of the late 1980s and early 1990s. In my opinion, it was a forewarning of great changes made in high places and which still are being played out. And these events have affected us greatly in all age groups in regards to school systems, jobs and home life styles.

    I really learned something by reading this though. It will be interesting to see how other professionals summarize the human population on a generational perspective.
  3. chuck

    chuck Well-Known Member MEMBER

    United States
    Aug 9, 2003
    Likes Received:
    Good morning, sis...

    And this was/is the very sort of feedback etc. I do hope these reposted articles generate!

    So more forthcoming about your comments etc. too...

    Thanks again...

  4. hellogood

    hellogood Banned MEMBER

    May 17, 2009
    Likes Received:
    Just what we needed

    more division and separation and the explanation of a phenomenon that has gone on for centuries called "GENERATIONS".

    Until about 1940's and 1950's "elders" where relied upon. Once the TV revolution started and marketing was geared towards the youth the destruction begin.

    These "generational" separations are more about making "young and uniformed" fashionable. You the dumber you are the cooler you are.

    There was a time when families raised kids, now kids raise themselves. When that happens there the true separation is present. The lack of passing on information from 'generation to generation'. This is a lost art.

    This is no accident.
  5. chuck

    chuck Well-Known Member MEMBER

    United States
    Aug 9, 2003
    Likes Received:
    I'm just one of the messengers...

    Also, I'm examining the phenomenons, not just calling them right or wrongheaded, etc.

    I. e., the message is these generational divisions do exist, and no use just denying the obvious, poster...