Black People Politics : Facebook Boycott Gains Momentum

HODEE

Alonewolf
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Jul 2, 2003
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Facebook is coming under mounting pressure from major companies to rein in hateful content on the platform or risk further loss of ad revenue.
Organizers of the Facebook boycott acknowledge that while previous efforts to change Facebook’s platform have fallen short, the national focus on racial injustice has put a spotlight on all aspects of life, including social media.

https://thehill.com/policy/technology/504225-facebook-boycott-gains-momentum

Facebook’s massive ad revenue is another challenge for the campaign.
The company reported nearly $70 billion in revenue in 2019, more than 90 percent of which came from advertising.

Experts expect that figure to grow despite the economic downturn from the coronavirus pandemic.

“I don’t think the boycott for the month of July will be material for Facebook,” said Ali Mogharabi, a senior equity analyst at investment research firm Morningstar.

Patagonia, for example, spent just $1 million on Facebook ads about social issues from May 2018 to June 2020, according to The Associated Press.

Mogharabi also noted that it may be difficult for small and medium businesses to afford not to advertise on Facebook or Instagram given the effective reach of the platforms.

There is also a looming question of what companies will do after July. The North Face, the first major company to join the campaign, told The Hill it will “reevaluate our position” depending on what Facebook does.

Greenblatt acknowledged these concerns but emphasized the potential impact of the campaign regardless.


“This isn’t about making a dent, this is about making a point,” he argued. “We realize that this is a steep hill to climb. And yet, every company I’ve talked to says the same thing: They want to take a stand for racial justice. They want the largest advertising platform in the world to demonstrate that it stands for these basic issues.”
 

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