Black People : Essence Hires White Fashion Director

Discussion in 'Black People Open Forum' started by MsInterpret, Jul 27, 2010.

  1. MsInterpret

    MsInterpret Well-Known Member MEMBER

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    Essence Hires White Fashion Director, Leaves Loyal Readers Asking Why

    ?I feel like a girlfriend has died.? ? Michaela Angela Davis

    On Friday evening, cultural critic and writer Michaela angela Davis tweeted: ?It is with a heavy heavy heart I have learned that Essence magazine has engaged a white fashion director, this hurts, literally, spiritually.? Michaela?s tweet erupted a series of reactions, re-tweets, and scores of Facebook comments. Responses ranged from shock, disappointment to utter confusion.

    In 2000, media giant Time Warner acquired 49 percent of Essence Communications Partners, and in 2005, the conglomerate purchased the remaining 51 percent. The news was met with a strong contention by the Black community who viewed the transaction as yet another Black business takeover. Time Warner?s purchase of the beloved Essence brand came on the heels of Viacom?s acquisition of Black Entertainment Television.

    Essence announced it?s search for a Fashion Director in March after Agnes Cammock left the post several years before. The print?s latest Fashion Director was celebrity stylist Billie Causieestko, who had a brief stint with the magazine lasting less than a year. No information released on why Causieestko no longer holds the spot.

    The company has yet to officially announce the new hire. However, media industry site Media Bistro released an article on Monday revealing the pick is Ellianna Placas, formerly of O: The Oprah Magazine and US Weekly. The report confirms Placas will make her official debut with Essence in their 40th anniversary commemorative issue in September. According to the brand?s announcement, the Fashion Director is responsible for developing and conceiving five to seven fashion stories and one feature per month. The position also requires the person to communicate the ?Essence style mission on sales calls and represent the brand on television? among other managerial tasks.

    SOURCE: http://clutchmagonline.com/lifecult...ion-director-leaves-loyal-readers-asking-why/

     
  2. $$RICH$$

    $$RICH$$ Lyon King Admin. STAFF

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    wow......not surprise this america
     
  3. Ankhur

    Ankhur Well-Known Member MEMBER

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    White folks own it therefore they can do as they please

    In 2000, Time Inc. purchased 49 percent of the magazine, buying the remaining 51 percent in a deal reported to be worth $170 million in US dollars. In 2008
     
  4. cherryblossom

    cherryblossom Banned MEMBER

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    Essence and JET have had their time.


    It's the end of an era, the death of an age.
     
  5. Ankhur

    Ankhur Well-Known Member MEMBER

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    Darn Skippy!!

    Johnson worked hard to establish what he did and inspire others, now it's time for some new blood, but with some cyber savy cause mag and nwspaper sales are plummeting
     
  6. MsInterpret

    MsInterpret Well-Known Member MEMBER

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    *stares blankly at the screen*

     
  7. Omowale Jabali

    Omowale Jabali The Cosmic Journeyman PREMIUM MEMBER

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  8. cherryblossom

    cherryblossom Banned MEMBER

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    Speechless, huh.
     
  9. Ankhur

    Ankhur Well-Known Member MEMBER

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    yeah some stuff the press will not post
     
  10. MsInterpret

    MsInterpret Well-Known Member MEMBER

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    Something like that

     
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