Peace,
I see the value in exposing the true and living vs the posers and pretenders. I know some don't care and their only purpose for being in social media is because they're bored and want to pass the time away.
If at some time when you were not aware, did you go among the aware pretending to be? If so, would it not have helped you in your elevation if someone told you to stop pretending? For me knowledge is the foundation. Since I came to know who I am, knowledge has been at the forefront of my actions. Knowledge is what I trust and knowledge is what I teach. If someone comes around me with something other than knowledge, I would be negligent to stand by and do nothing. You see no value there?
Peace