I've been thinking about this topic for quite a while. http://www.color-wheel-pro.com/color-meaning.html Color Wheel Pro: Color Meaning Color Wheel Pro is a software program that allows you to create color schemes and preview them on real-world examples. Click here to find out color meaning. color-wheel-pro.com "White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation." "Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death')." If you go click on the link it'll also tell you that Black also means: " Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief." Which I find to be quite true. Does Darkness = Blackness? If so, many a horror story has been centered around night-time. The darkness being a primordial fear of man because he can't see in the dark. Conversely Light = White, The White Light At the End of the Tunnel in a near death experience. ? Do you think that Western Civilization's racism is somewhat added onto by the connotations it has given these "colors". I say "colors" because I'm not sure if black is all the colors combined, or if white is. I forget, It's been too long since I've taken art class. -_- Do you think that the connotation given to these colors somehow "primes" people of different races subconsciously, to view each other differently? What do you think?