Black Money Business Jobs : Buying Power

Fine1952

The Age of Aquarius
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African-American’s Buying Power Projected to be $1.1 Trillion By 2015
Group is the second largest racial minority in the country

by C. Daniel Baker


There are 43 million African Americans in the United States, 13.7 percent of the total population, the second largest racial minority in the country. The median age is 32 and 47 percent are under 35 years of age.

Even with these impressive numbers and buying power most mainstream advertisers are not inclusive, do not include African Americans in media and marketing plans and have underestimated the market size.

The Nielsen Company study entitled “African-American Consumers: Still Vital, Still Growing,” which was commissioned by the National Newspaper Publishers Association, shows the underrepresented potential and spending power of the African American community.

The report’s findings, which will be presented at the June conference of the National Association of Black Accountants Conference in Nashville, Tennessee, found that the African American population is an economic force to be reckoned with, with a projected buying power of $1.1 trillion by 2015.

Also worth noting, the population of African-American consumers growth outpaces the rest of the population by 30 percent. Additionally, the demographic is younger, more educated and has higher incomes than commonly believed.

According to the study: between 2000 and 2009, the number of African Americans attending some college or earning degrees has grown: 45 percent of men; 54 percent of women. Households earning $75,000 or more grew by more than 60 percent, faster than the rest of the population. African American’s average income nationwide is $47,290.

So what does this all mean in business terms? It means African Americans wield tremendous buying power. The Nielsen study showed numerous shopping trends, mostly for household, health and beauty, travel, smart phones and child related items.

“The Nielsen report is very encouraging because it shows the African American population is a tremendous financial asset to this country’s economic recovery,” says Calvin Harris, Jr. , President & CEO of the National Association of Black Accountants.
 

Fine1952

The Age of Aquarius
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That's the sad part, JuneBugg --we are not a minority globally. Only in these types of civilizations are we defined by this false standard.

The spirit of "Rosewood" "Tulsa Black Market" "Lincoln Heights" are gone. By this I mean, we "black people collectively" the inspiration to form and maintain viable communities w/just us no longer exists.

1:heart:
Fine1952™
© 2014


We could be the wealthiest minority in the world but our dollars don't turn over in the black community we tend to spend outside of our communities. That is some good stuff Fine1952.
 

JuneBugg

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Jul 29, 2002
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That's the sad part, JuneBugg --we are not a minority globally. Only in these types of civilizations are we defined by this false standard.

The spirit of "Rosewood" "Tulsa Black Market" "Lincoln Heights" are gone. By this I mean, we "black people collectively" the inspiration to form and maintain viable communities w/just us no longer exists.

1:heart:
Fine1952™
© 2014

That Tulsa Black Wall Street massacre with more than 700 black people murdered with their homes and businesses burned down was done out of pure jealousy. That event alone show how much poor white people value their place in the social caste system based on race. They tell us to pull yourself by your own bootstraps and when we do, they burn it down, it was just another insult to insinuate that we don't have it us to do so and we have to depend on the crumbs white people throw to us.
 

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