They spend more time on computers and cell phones, are more likely to splurge on new devices. http://detnews.com/apps/pbcs.dll/article?AID=/20080730/BIZ04/807300313 Five times as many black women -- 36%-- use cell phones for three or more hours a day compared to other women, according to research by Time Inc.'s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players. The findings defy an image of technology consumers focused on young men, says Carmen Bryant, director of consumer research for the magazine. Black women use technology to gain control over their lives, but also see it as a way to express style and personality, Bryant says. The survey found 42% of black women report spending $100 to $499 or more on cell phones compared to 26% of other women. Black women also embrace new mobile technology, with 21% of them using cell phone Web browsers to make purchases compared to 8% of other women. That's in line with other findings about gadget mastery: nearly two-thirds of black women said they learn every feature of a new tech product. Bryant said that helps explain why their cell phone use is so much higher, since they go beyond the calling or texting functions and use built-in Web browsers, cameras and digital organizers. Black women also are more likely to use the Web for product research, and they are more than twice as likely to use e-mail or instant messaging to share good deals with friends and family. Overall, black women are savvy tech shoppers, Bryant said. http://detnews.com/apps/pbcs.dll/article?AID=/20080730/BIZ04/807300313 ********************************** Interesting!