Unfortunately, having a great website does not guarantee that people will visit it. It needs to be promoted and to be able to do that, you must be aware of effective promotional strategies that actually work! The Internet isn’t just a medium to communicate with people known to you. It’s a great platform to reach out to the whole world. If you have a great website and you’re wondering why there are no visitors, its time for you take it upon yourself to make sure that it reaches out to all who matter. Spreading the word around A promotional activity should not be thought of as a decidedly expensive activity. All you need to do is to use creativity and thought more than dollars! Expenses can be controlled and you don’t need to have a fortune to get started. To start marketing online you don’t have to have a website. A simple looking email holds tremendous power if used judiciously. It is instant, extremely economical and very, very reliable. Then, once you have spread the word around about your product, you can graduate to actually having a website. Your mastery of using email coupled with a good website can surely make a double impact! You can then focus on improving backend operations and fulfilling what your website has been promising. Get the ball rolling The will and strategy to succeed is more important than the means you choose and use in terms of equipment. You can join some of the hundreds of groups and forums on the net (like the Black Internet Marketing Forum at http://www.BlackInternetMarketingForum.com), float some information and set grounds for brainstorming. You will gain attention and you will get feedback from other forum users as well. Aside from the joy your receive from socializing, sometimes you can build great credibility, visibility, and traffic just by answering patiently and accurately to questions asked by other forum members. The usefulness of your information will ensure that you are remembered and your effectiveness grows by word of mouth. The more you are visible, the more people will remember you. This will gradually ensure that people start looking out for you to have a solution to their problems. Eventually, you will become a valued contributor and you will be well on your way to becoming very established online. Understand the character of Internet marketing The Internet is like a small village community where people know each other by their names. It’s much more comfortable and effective talking one to one rather than making a corporate entry. Netizens are more influenced by your personality and character and your ability to deliver. Your personal expertise holds more value as compared to the brand of your company. Having a personal tone while communicating over the Internet helps to release its full potential. It’s better to directly communicate with your name or alias rather than the name of a company. Always remember that its YOU who is out to make a relation, and people will be impressed by your personality. They will want to pick up the conversation some other time with YOU and not your company. This personal approach helps cut costs as well. One to one conversing is often much more effective, has a higher impact, and costs less as well! Welcome the the Fraternity of Internet Marketers–Best Wishes to you as you optimize your time and maximize your profits.