Black People : BET coming to UK to promote "slackness" to children

Discussion in 'Black People Open Forum' started by Zulile, Dec 19, 2007.

  1. Zulile

    Zulile Well-Known Member MEMBER

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    Wont be long before they are broadcasting in Africa - We all understand the power of the media - how is it that BET is not only able to survive, but thrive?
    This is a serious global weapon of mass destruction.


    http://www.ligali.org/article.php?id=1755

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    When speaking of BET’s objective for the UK channel, due to be launched by the end of the year, Armstrong claimed that the network hoped to fill the gap in the UK market for broadcasting for African people, stating, “You can look around the world and see that we super-serve people of the African diaspora, as well as those people outside the diaspora who are consumers of black culture.”

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    BET’s critics argue that the barrage of images and narratives that depict African women as “strippers, whores, and objects for sexual exploitation” and African men as ‘’pimps, players, gangsters, thugs and drug dealers etc…” is a gross abuse of the public perception - of which the brand relies – that the network’s primary objective is to cater for the African American community hence being an authentic and authorative medium to represent the African American experience and worldview. They continue that the network is making substantial profit from denigrating African people in a way that other companies would not be able to for fear of being branded racist.

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    African people are further made the source of ridicule with the supporting rap chiming mocking insults such as ‘wear deodorant n***a, wear deodorant n***a.’, ‘brush your teeth n***a, brush your teeth n***a. Commentators have questioned why the advert depicts an almost exclusive cast of Africans especially as BET place so much emphasis on the channel not being specifically for African Americans.

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    It has been highlighted that the thousands of young African lives prematurely cut short because of the American love affair with guns and the psyche employed by young African males that the possession and use of guns as a means of commanding respect is spared little consideration with one scene in the advert showing a book loading up a firearm an image, critics have argued, which fails to subvert the power guns have over the community because the advert fails to challenge or inspire the audience merely appealing to the lowest common denominator of copying the worst rap video.

    .....

    http://www.ligali.org/article.php?id=1755
     
  2. MRS. LADY

    MRS. LADY Banned MEMBER

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    The previously African American owned 'black' .......

    Mass destruction indeed!!!!!!
     
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