http://www.bloomberg.com/features/2016-baby-powder-cancer-lawsuits/ More than 1,000 women and their families are suing J&J and Imerys, claiming the companies have known of the association with ovarian cancer for years and failed to warn them. The next trial is scheduled to begin on April 11 in a St. Louis circuit court. “Whether or not the science indicates that Baby Powder is a cause of ovarian cancer, Johnson & Johnson has a very significant breach of trust,” says Julie Hennessy, a marketing professor at Northwestern’s Kellogg School of Management. “In trying to protect this one business, they’ve put the whole J&J brand at risk.” Asbestos free talc, such as that found in modern talcum powder has been suggested to increase the risk of ovarian cancer in women who apply talcum powder regularly in the genital area. Several studies in women have looked at the possible link between talcum powder and ovarian cancer, with mixed findings.