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by Mark Hay
October 8, 2014
Many people now know that Bollywood, India’s 101-year-old cinematic tradition, is the world’s largest film industry. But surprisingly, Hollywood is not even the second largest—as of 2009, that honor arguably goes to Nollywood, Nigeria’s 2,500-movie, $600-million-per-year powerhouse, the nation’s second-largest employer after agriculture. Because Nollywood has traditionally had trouble finding markets and distribution networks for its films, it’s mostly been limited to cheap, locally-distributed fare. Over the past couple of years, though, all of that’s started to change. New Nigerian entertainment firms like iROKO have bypassed the need for DVD distribution and theatres, bringing Nollywood directly to the web and making it easier for more and higher quality Nigerian cinema to reach the world.
Read more @
http://magazine.good.is/articles/iroko-nollywood-nigerian-film
October 8, 2014
Many people now know that Bollywood, India’s 101-year-old cinematic tradition, is the world’s largest film industry. But surprisingly, Hollywood is not even the second largest—as of 2009, that honor arguably goes to Nollywood, Nigeria’s 2,500-movie, $600-million-per-year powerhouse, the nation’s second-largest employer after agriculture. Because Nollywood has traditionally had trouble finding markets and distribution networks for its films, it’s mostly been limited to cheap, locally-distributed fare. Over the past couple of years, though, all of that’s started to change. New Nigerian entertainment firms like iROKO have bypassed the need for DVD distribution and theatres, bringing Nollywood directly to the web and making it easier for more and higher quality Nigerian cinema to reach the world.
Read more @
http://magazine.good.is/articles/iroko-nollywood-nigerian-film