Black Money Business Jobs : 2016 Nielsen Report: Black Buying Power Has Reached Tipping Point, But How Will Black America Levera

Discussion in 'Black Money Business Jobs' started by Liberty, Jun 23, 2016.

  1. Liberty

    Liberty going above and beyond PREMIUM MEMBER

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    2016 Nielsen Report: Black Buying Power Has Reached Tipping Point, But How Will Black America Leverage it to Create Wealth?

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    A new report from Nielsen, “The Increasingly Affluent, Educated and Diverse,” explores the “untold story” of African-American consumers, particularly Black households earning $75,000 or more per year. According to the report, Black people in this segment are growing faster in size and influence than whites in all income groups above $60,000. And as African-American incomes increase, their spending surpasses that of the total population in areas such as insurance policies, pensions and retirement savings.


    “These larger incomes are attributed to a number of factors, including youthfulness, immigration, advanced educational attainment and increased digital acumen. As these factors change African-Americans’ decisions as brand loyalists and ambassadors, savvy marketers are taking notice,” according to Cheryl Pearson-McNeil, Senior Vice President U.S. Strategic Community Alliances and Consumer Engagement, and Saul Rosenberg, Chief Content Officer at Nielsen.

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    http://atlantablackstar.com/2016/02...nt-will-black-america-leverage-create-wealth/
     
  2. Liberty

    Liberty going above and beyond PREMIUM MEMBER

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    Increasingly Affluent, Educated and Diverse: African-American Consumers

    This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence. This year, we focused specifically on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.

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    http://www.nielsen.com/us/en/insigh...-and-diverse--african-american-consumers.html
     
  3. NNQueen

    NNQueen going above and beyond PREMIUM MEMBER

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    “Currently, a dollar circulates in Asian communities for a month, in Jewish communities approximately 20 days and white communities 17 days. How long does a dollar circulate in the black community? 6 hours!!! African American buying power is at 1.1 Trillion; and yet only 2 cents of every dollar an African American spends in this country goes to black owned businesses.”

    STOP spending so much and do more investing and saving and I don't mean in a savings account--saved from not spending on foolish purchases!! The goal is to have assets
    not foolish debt. Giving money to others makes
    them richer and you poorer.
    Learn to think more from your asset base than your
    credit limit.
     
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