I see 2012 and Zion in one, not just 2012. There's a "dot," what does that have to do with the numbers 2012? The "second 2" is not even shaped like the first. If they're both "2"...? Besides the obvious stuff like the one eye they have, or the British flag, the mascot on the left could be gesturing "as above, so below." Can you tell what's on the side of the blue one (I can't make it out)?