I'm reading USA Today and this guy Mark Hughes has come out with a new book
about how to promote your company and generate buzz?

According to the article:

"Half.com was sold in 2000 to eBay in a deal valued at more than $300 million."

Here's my question .....

Would you write a book if you were sitting on $300 Million???

(I am certain this dude didn't net the whole chunk of change, but he's got
to be doing really really well.)

Buzzmarketing Amazon Link: http://www.amazon.com/exec/obidos/ASIN/1591840929
USA Today Link: http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
His Website: http://www.buzzmarketing.com

I'm reading USA Today and this guy Mark Hughes has come out with a new book
about how to promote your company and generate buzz?

According to the article:

"Half.com was sold in 2000 to eBay in a deal valued at more than $300 million."

Here's my question .....

Would you write a book if you were sitting on $300 Million???

(I am certain this dude didn't net the whole chunk of change, but he's got
to be doing really really well.)

Buzzmarketing Amazon Link: http://www.amazon.com/exec/obidos/ASIN/1591840929
USA Today Link: http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
His Website: http://www.buzzmarketing.com

Yes, I would if it would help other people. The profit in this case would not be financial but emotional... I would be giving knowledge that would help other people's lives.

i agree i would write a book to help others and benefit people.
why not !